So, I’m sure this has been done before by somebody somewhere, but, frankly, I don’t think I’ve ever encountered it before, so I’m going to call this my idea.
I’m working on a new promotional project that I like to call “Passalong Books”! I’m very excited. Basically I bought a bunch of copies of my first book, Awfully Appetizing. On the inside if the front cover I’m writing out instructions that go more or less like this:
“Hello Reader! You’ve just received a ‘Passalong Book;’ the rules are simple, as soon as you get it, write your name, and the city and state you are in on the top available line below. Then, read a chapter. If you like what you’ve read, keep going! If not, no harm done. Whenever you’ve finished, pass the book to somebody you think might enjoy it!”
Fingers crossed, the books will get passed around a bit. I figure that if the average passalong book gets handed off and read ten times before it finds a final resting place, I should get a conservative two or three people who otherwise would never have read the book who are interested in the sequel.
Perhaps that’s just me being optimistic. I don’t know, but to be frank, it’s one of the few ideas that I’ve had that seems both plausible and reasonable to me. So many promotional techniques just feel awful. Either like I’m lying, or like I’m forcing myself down other people’s throats. I figure, if somebody doesn’t like my book after the first chapter, making them read anymore is just a waste. The problem is, people don’t generally feel like they can read the first chapter without buying the book… or rather, I often feel that way.
Anyhow, that’s my plan! I’m excited, and I’m sending out my first round of Passalong books tomorrow! I’ve got one going to California, two going to Texas, one going to Colorado, and one going to Washington. I’m hoping that in round two, which may take me a month or two to arrange, I’ll be able to hit five or six other states. Fingers crossed!