Promo Frustration

Maybe all the old people are right.  Maybe my generation never learned to savor anticipation.  Or maybe it’s just that when you look backwards you tend to look past the dull plodding hours of frustration and impatience.

So I did a little bit of promo work.  Nothing Earth shattering, but I did invest a bit of time and energy and money into putting Awfully Appetizing out into the world.  The thing is, my little foray into promotion is the kind of thing that takes time to bear fruit.  Several weeks at the very least, and closer to months if I’m being realistic.

But no sooner had I mailed things off (snail mail, mind you) then I found myself checking online to see if there had been any effect.  I think that the same excitement that helped me get the job done to start with has now mutated into an angry, whiny neediness that insists that, having done the work, I should get the reward.  Now!  NOW!

Just another example of intellect versus emotion.  I feel one way despite knowing just how stupid it is.  Another example of why I try very hard to avoid trusting my instincts.  Hey, your instincts may work for you, mine are three year old children that I lug around in a backpack.

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New Promotion

So, I’m sure this has been done before by somebody somewhere, but, frankly, I don’t think I’ve ever encountered it before, so I’m going to call this my idea.

I’m working on a new promotional project that I like to call “Passalong Books”!  I’m very excited.  Basically I bought a bunch of copies of my first book, Awfully Appetizing.  On the inside if the front cover I’m writing out instructions that go more or less like this:

“Hello Reader!  You’ve just received a ‘Passalong Book;’ the rules are simple, as soon as you get it, write your name, and the city and state you are in on the top available line below.  Then, read a chapter.  If you like what you’ve read, keep going! If not, no harm done.  Whenever you’ve finished, pass the book to somebody you think might enjoy it!”

Fingers crossed, the books will get passed around a bit.  I figure that if the average passalong book gets handed off and read ten times before it finds a final resting place, I should get a conservative two or three people who otherwise would never have read the book who are interested in the sequel.

Perhaps that’s just me being optimistic.  I don’t know, but to be frank, it’s one of the few ideas that I’ve had that seems both plausible and reasonable to me.  So many promotional techniques just feel awful.  Either like I’m lying, or like I’m forcing myself down other people’s throats.  I figure, if somebody doesn’t like my book after the first chapter, making them read anymore is just a waste.  The problem is, people don’t generally feel like they can read the first chapter without buying the book… or rather, I often feel that way.

Anyhow, that’s my plan!  I’m excited, and I’m sending out my first round of Passalong books tomorrow!  I’ve got one going to California, two going to Texas, one going to Colorado, and one going to Washington.  I’m hoping that in round two, which may take me a month or two to arrange, I’ll be able to hit five or six other states.  Fingers crossed!