I just finished the first draft of my big promotion ploy. There’s still a lot of work that needs to be done on it. Like, oodles. The end product is actually going to be another book. Not a full length novel like what I normally write, but a book, something to be published and sold…. Even so, I count it as a promotional device, something that will, hopefully, get people to try out my other books. The ‘real’ books.
Sorry I can’t go into too many details right here and now, I don’t want to spoil the surprise just yet. The thing that’s frustrating to me is that even though this project is, itself, a promotional tool,I’m going to have to try to promote it as a product unto itself. The reason that this might work is that the new book is designed to be more of an attention getter than my novels have been. Novels have a tendency to get swallowed up in the tide of new literature that’s released every year. Unless something draws people to it, unless something makes them stop and stare for a second, their eyes just float right over it.
So I’m making a decoy book, something that is meant to make people stop, stare, and read, with the hope that they will then say, ‘hey, what a clever writer, what else has he written?’ which will, hopefully, lead them to my ‘real books.’
It’s a bit absurd, but let’s be honest, if you’re an artist and you want to make a living as an artist, absurd is just the first stop on your trip to crazytown.